Branded Content

Branded content plays a pivotal role in building strong connections between fashion brands and their audiences.

By weaving compelling narratives that resonate with consumers, brands can enhance engagement and shape positive perceptions.Effective branded content tells stories that evoke emotions, allowing consumers to relate personally to the brand. For instance, brands like Chanel utilize storytelling that incorporates their rich heritage, making customers feel part of something larger. Engaging content fosters a sense of community among consumers. For example, Calvin Klein uses influencer partnerships to create authentic connections, allowing fans to see themselves represented in the brand’s narrative.

In this case, the challenge was to reinvent one of Brazil's largest jeans brands, Forum, which was acclaimed in the 90s and 2000s. We brought a strategy to increase visibility through more humanized and localized content created by creators, personalities, and a team of ambassadors, along with PR actions, events, unboxing, GRWM (Get Ready With Me), and an efficient monthly collection calendar to provide increasingly vibrant content. This ensured high customer loyalty, engagement within the community, and an excellent conversion rate in sales.